Dresser
NOTHING TO WEAR?

dresser

PRODUCT DESIGN PROJECT FOR A PERSONAL FASHION MANAGEMENT APP 

Concept project for UX studies at “Create”

PROBLEM
Day by day woman’s find it difficult to mix and match their outfits 
As a matter of fact, Matching outfits isn’t easy for everyone, and Many women having problems matching their clothes together

CAUSES

The reasons are quite familiar

It happens every single day to you and other people you might know

It happens every single day to you or to people you might know

SHOPPING

Unnecessary purchase of clothes

VISIBILITY

Items aren't visible enough in the closet

20-80 RULE

Using only 20% of all the clothes you own

CONSEQUENCES

So does the consequences

A wast of time, money and fustration

It happens every single day to you or to people you might know

It's cost a lot of money, time and frustration

TIME

Spending a lot of time looking for an outfit

MONEY

Purchased clothes that you’re not using

FRUSTRATION

Unsatisfying dress style

STATISTICS
“The average female will spend 287 days rifiling through their closet”
Choosing outfits for work, nights out, dinner parties, holidays, gym, and other activities means that the average female will spend almost one year of her life, deciding what to wear
USER RESEARCH
The first thing I did was talking to a pro stylist
Since she is familiar with women’s who have a hard time combining their outfits, she knew just where my focus should go to

USER INTERVIEWS

The next step was to perform interviews

The interviews delivered insightful results that reinforced my thoughts 

It happens every single day to you or to people you might know

Since she is familiar with women hwo having a hard time combining their outfits, she knew just where my focus should go

IDENTIFICATION
All the women I've talked to were familiar with it
AFFINITY
Those who love to get dressed suffering more
MIX & MATCH
The problem wasn't the number of clothes they had

INSIGHTS

Afterward, I committed a survey

The survey helped me to understand better the age and gender of my users

It happens every single day to you or to people you might know

Since she is familiar with women hwo having a hard time combining their outfits, she knew just where my focus should go

CONCLUTIONS

I noted the survey conclusions

It happens every single day to you or to people you might know

Since she is familiar with women hwo having a hard time combining their outfits, she knew just where my focus should go

DRESS BY SCHEDULE
Most of the women choose their outfit according to their schedule
CREATING OUTFIT
women created their outfit to match one favorite item they own
TARGET GROUP
women in the age range of 25-34
ITEM'S DETAILS
The details most women like to know about their items: how often they have been worn, material, season, and laundry instructions
SHOPPING HABBITS
Most  women usually purchase a new items only if it matches the items they already own
PERSONA
Based on the user research I’ve created my persona, “Dora”
Every morning she’s lates to work because she’s got nothing to wear. I referred to her throughout the entire product development process 
MARKET RESEARCH
I’ve started market research at the big player’s field
I researched the competitors to see how other products were dealing with this issue, and I took notes of the things I did and didn’t like

Before the prototyping stage and after trying many similar apps and reading user reviews and blogs I wroth down my impressions

RESEARCH CONCLUSIONS

I’ve noted the research conclusions

Before the prototyping stage and after trying many similar apps and reading user reviews and blogs, I wrote down my impressions

It happens every single day to you or to people you might know

ONBOARDING
Bring value and Creating a quick and easy process. A video might be a good strategy.
RFID
Adding items by RFID scan instead of forms (details below at “scan item through RFID”).
MAIN FEED
“Closet Space”- all closet items by category. Will provide the best initial value.
ITEM PAGE
The item page information needs to be based on the survey conclusions (read “item details”).
NAVIGATION
closet space , outfit recommendations, calendar view and premium feature Personal stylist.
 SUGGESTIONS
Creating self-control feelings. Limited outfit suggestions will provide the paradox of choices.
FAVORITES
Creating self-control feelings & personalization. The interface must have a favorite feature.
SEARCH
Creating a quick and easy process. the Search and filter processes both must be effective.
MY SOLUTION
Meet the "Dresser" app!
Dresser is an app that allows women to get styling suggestions as well as manage their closet

RFID TECH

The user can easily scan their clothes through RFID

  • Commodity tracking technology

    Commodity tracking technology
  • Integral part of the garment

    Integral part of the garment
  • Data logger for garment details  

    Data Logger for garment details
  • Readable through NFC scanner

    Readable through NFC scan
VALUE
During the process, my focus was on keeping the app loyal to three values
  • Timesaving
  • Money saving
  • Style improving (convenience)
GOALS
While my mission was to achieve three goals
  • Initial items scan and proceeding to the mix&match outfit at once 
  • store item scan and go to  mix&match outfit preview
  • Outfit location through the app using smart scanner
SYSTEM FLOW
Then It was the right time to think about the app architecture
After two intensive weeks of research, I was able to imagine the product, I was about to create

PROTOTYPING Part I

Afterwards, I created the static prototypes

I laid out all of the pages I created with Axure so I could visualize how they related

I laid out all of the pages I created with Axure, so I could visualize how they related to each other. 

PROTOTYPING Part II

How does it work

The app looks and the user flow within the app 

I laid out all of the pages I created with Axure so I could visualize how they related

USER STORY I
NEW USER

Dora heard about the Dresser app and downloaded it. She is now, connecting the app for the first time.

Dora heard about the Dresser app and downloaded it. She is now connecting to the app for the first time
USER STORY II
SCANNING NEW ITEM AT THE SHOP
Dora is at the mall scanning a gray wool coat wondering if it's going to match the rest of her closet

Dora is at the mall scanning a gray wool coat wondering if it's going to match the rest of her closet.

USER STORY III
ADVENCED USER
Dora is already using “Dresser” for quite a while now. she bought the “Dresser RFID closet scanner” and she put it in her closet. The “Dresser RFID closet scanner” is a fiscal scanner that is in Dora's closet now and will scan & locate her items consistently

Dora is already using “Dresser” for quite a while now. she bought the “Dresser RFID closet scanner” and she put it in her closet. The “Dresser RFID closet scanner” is a fiscal scanner that is in Dora's closet now and will scan & locate her items consistently.

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