Projects > Dresser
dresser
PRODUCT DESIGN PROJECT FOR A PERSONAL FASHION MANAGEMENT APP
Concept project for UX studies at “Create”
PROBLEM
Day by day woman’s find it difficult to mix and match their outfits
As a matter of fact, Matching outfits isn’t easy for everyone, and Many women having problems matching their clothes together
CAUSES
The reasons are quite familiar
It happens every single day to you and other people you might know
It happens every single day to you or to people you might know
SHOPPING
Unnecessary purchase of clothes
VISIBILITY
Items aren't visible enough in the closet
20-80 RULE
Using only 20% of all the clothes you own
CONSEQUENCES
So does the consequences
A wast of time, money and fustration
It happens every single day to you or to people you might know
It's cost a lot of money, time and frustration
TIME
Spending a lot of time looking for an outfit
MONEY
Purchased clothes that you’re not using
FRUSTRATION
Unsatisfying dress style
STATISTICS
“The average female will spend 287 days rifiling through their closet”
Choosing outfits for work, nights out, dinner parties, holidays, gym, and other activities means that the average female will spend almost one year of her life, deciding what to wear
USER RESEARCH
The first thing I did was talking to a pro stylist
Since she is familiar with women’s who have a hard time combining their outfits, she knew just where my focus should go to
USER INTERVIEWS
The next step was to perform interviews
The interviews delivered insightful results that reinforced my thoughts
It happens every single day to you or to people you might know
Since she is familiar with women hwo having a hard time combining their outfits, she knew just where my focus should go
IDENTIFICATION
All the women I've talked to were familiar with it
AFFINITY
Those who love to get dressed suffering more
MIX & MATCH
The problem wasn't the number of clothes they had
INSIGHTS
Afterward, I committed a survey
The survey helped me to understand better the age and gender of my users
It happens every single day to you or to people you might know
Since she is familiar with women hwo having a hard time combining their outfits, she knew just where my focus should go
CONCLUTIONS
I noted the survey conclusions
It happens every single day to you or to people you might know
Since she is familiar with women hwo having a hard time combining their outfits, she knew just where my focus should go
DRESS BY SCHEDULE
Most of the women choose their outfit according to their schedule
CREATING OUTFIT
women created their outfit to match one favorite item they own
TARGET GROUP
women in the age range of 25-34
ITEM'S DETAILS
The details most women like to know about their items: how often they have been worn, material, season, and laundry instructions
SHOPPING HABBITS
Most women usually purchase a new items only if it matches the items they already own
PERSONA
Based on the user research I’ve created my persona, “Dora”
Every morning she’s lates to work because she’s got nothing to wear. I referred to her throughout the entire product development process
MARKET RESEARCH
I’ve started market research at the big player’s field
I researched the competitors to see how other products were dealing with this issue, and I took notes of the things I did and didn’t like
Before the prototyping stage and after trying many similar apps and reading user reviews and blogs I wroth down my impressions
RESEARCH CONCLUSIONS
I’ve noted the research conclusions
Before the prototyping stage and after trying many similar apps and reading user reviews and blogs, I wrote down my impressions
It happens every single day to you or to people you might know
ONBOARDING
Bring value and Creating a quick and easy process. A video might be a good strategy.
RFID
Adding items by RFID scan instead of forms (details below at “scan item through RFID”).
MAIN FEED
“Closet Space”- all closet items by category. Will provide the best initial value.
ITEM PAGE
The item page information needs to be based on the survey conclusions (read “item details”).
NAVIGATION
closet space , outfit recommendations, calendar view and premium feature Personal stylist.
SUGGESTIONS
Creating self-control feelings. Limited outfit suggestions will provide the paradox of choices.
FAVORITES
Creating self-control feelings & personalization. The interface must have a favorite feature.
SEARCH
Creating a quick and easy process. the Search and filter processes both must be effective.
MY SOLUTION
Meet the "Dresser" app!
Dresser is an app that allows women to get styling suggestions as well as manage their closet
RFID TECH
The user can easily scan their clothes through RFID
Commodity tracking technology
Commodity tracking technology
Integral part of the garment
Integral part of the garment
Data logger for garment details
Data Logger for garment details
Readable through NFC scanner
Readable through NFC scan
VALUE
During the process, my focus was on keeping the app loyal to three values
GOALS
While my mission was to achieve three goals
Initial items scan and proceeding to the mix&match outfit at once
store item scan and go to mix&match outfit preview
Outfit location through the app using smart scanner
SYSTEM FLOW
Then It was the right time to think about the app architecture
After two intensive weeks of research, I was able to imagine the product, I was about to create
PROTOTYPING Part I
Afterwards, I created the static prototypes
I laid out all of the pages I created with Axure so I could visualize how they related
I laid out all of the pages I created with Axure, so I could visualize how they related to each other.
PROTOTYPING Part II
How does it work
The app looks and the user flow within the app
I laid out all of the pages I created with Axure so I could visualize how they related
USER STORY I
NEW USER
Dora heard about the Dresser app and downloaded it. She is now, connecting the app for the first time.
Dora heard about the Dresser app and downloaded it. She is now connecting to the app for the first time
USER STORY II
SCANNING NEW ITEM AT THE SHOP
Dora is at the mall scanning a gray wool coat wondering if it's going to match the rest of her closet
Dora is at the mall scanning a gray wool coat wondering if it's going to match the rest of her closet.
USER STORY III
ADVENCED USER
Dora is already using “Dresser” for quite a while now. she bought the “Dresser RFID closet scanner” and she put it in her closet. The “Dresser RFID closet scanner” is a fiscal scanner that is in Dora's closet now and will scan & locate her items consistently
Dora is already using “Dresser” for quite a while now. she bought the “Dresser RFID closet scanner” and she put it in her closet. The “Dresser RFID closet scanner” is a fiscal scanner that is in Dora's closet now and will scan & locate her items consistently.
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