MEET TALYA

“Since I’m a mom I became so anxious”

She is married and a mother of two. She lives with this consistent fear something bad gonna happen to them. I referred to her throughout the entire project

PROBLEM

Honestly, missing child statistics is horrifying!

Just in America itself, every 40 sec, a child goes missing. That comes to 765,000 children a year and it’s only a snapshot of the problem

METODOLOGY

This method guided me to get it right

Clear presenting of the value
Clear presentation of the value
Call to action
Call to action
Creating trust and self-control
Creating trust and self-control
Short and quick process
Short and quick process

MARKET RESEARCH

For better decisions making, I've checked out the big players

I’ve Downloaded the most popular family locator apps, tried them, read some user's reviews, and made some notes of the useful features

MARKET CONVENTIONS

Those repetitive conventions I found extreamly practical

LOCATION HISTORY

Creating trust and self control feelings

ONBOARDING

Bring value to the user & create Call to action

CHACK IN

Letting everyone know that you arrived

CREATE USER’S CIRCLE

Let the people you care about know if you’re around

CONNECT CHILD DEVICE

Add your child to the tribe and sleep better

CUSTOMIZING THE MAP

customize the map the way you need

However, those popular features I found unpractical

BUILD IN CHAT FEATURE

Creating self-control feelings. Not A relevant feature . “Open chat apps options” button.

EMERGANCY BUTTON

Creating self-control feelings. Not a relevant feature. Better device built-in option.

INSPIRATION

I also got inspired by other products

The next thing I did, was to explore other products that weren’t the direct competitors, who are dealing with the challenge of creating trust and self-control feelings, while presenting data on a map

RESEARCH SUMMARY

Then, finally, I was ready to pick the components I would use

LOCATION HISTORY

See the history of the last days of each user

USER PROFILE PIC

As part of the registration process to create personalization

QUICK ACCESS

to the main features, directly from the main feed

CONNECT CHILD DEVICE

Smartphone, smartwatch, GPS.

ONBOARDING PROCESS

Bring Value. Sharp & concise process. call to action.

USERS ON THE MAP

Scalability and personalization

USER'S INFO CARD

Show location, battery, speed, screen time.

REGISTRATION PROCESS

As safe as can be. Trust and control feelings.

CREATE A TRIBE

( before getting to main feed) Achieving the app first goal!!!

SOLUTION

But hey! family locator app might be the solution

Know where are loved ones and keep them safe

GOALS

My aim was to achieve two main initial goals

First, I had to get the parent to register one child. and then I needed them to reuse the app

RECOMMENDATIONS

Sure, I considered that the product might encounter some challenges

JUST ANOTHER APP NO ONE GONNA USE

Bring value, creating urgency, learn the user's preferences, and using personalization to increase the conversion rate.

TOO MUCH OF AN EFFORT

Creating a quick and easy process

INVASION OF PRIVECY

Ethical issues which cause arguments

INTERACTION

Then I laid out the pages to visualize how they related

USER STORY I

ONBOARDING & REGISTRATION

Talya heard about the app and downloaded it. She is now connecting to the app for the first time while going through the registration process

Talya heard about the app and downloaded it. She is now connecting the app for the first time while going through the registration process.

USER STORY II

CREATING USERS CIRCLE - TRIBE

Talya just finished the registration process. Now she needs to add family (tribe) members, so she would be able to see them on the map (accomplish the first challenge).

Talya just has done the registration process. Now she needs to add family (tribe) members in order for her to see them on the map (accomplish the first challenge).

tranquilo

PRODUCT DESIGN FOR A FAMILY LOCATOR APP