Workitout
IT'S WORK OUT TIME!

workitout

PRODUCT DESIGN PROJECT FOR A STREET WORKOUT APP

Concept project for UX studies at “Create”

PROBLEM
Many people doesn't use properly the street workout spots
Street workout spots are all around us. They are free of charge, surrounded by urban nature under the open sky and giving us the chance to workout together

CAUSES

I've talked to people that using the spots to understand the causes

It happens all the time to you or to other people you might know

It happens every single day to you or to people you might know

BAD UX

Uncomfortable use instructions

NO GUIDANCE

Lack of a trainer

NO PROGRAM

Lack of a workout plan

USER RESEARCH
The first thing I did was talking to my trainer in order to understand the main pain points
Since he is familiar with the problem, he has a lot of experience with trainees and knows their pain spots

USER INTERVIEWS

The next step was to perform interviews

The interviews delivered insightful results that reinforced my thoughts 

It happens every single day to you or to people you might know

Since she is familiar with women hwo having a hard time combining their outfits, she knew just where my focus should go

LACK OF CONFIDENCE
Most users are not quite sure how to use the facilities
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‍
EMBARRASSMENT
Users often feel embarrassed because they feel like they are doing something wrong.
LONG INSTRUCTIONS
Most users have never readen the facility's instructions because it's too long.

CONCLUTIONS

I noted the survey conclusions

It happens every single day to you or to people you might know

Since she is familiar with women hwo having a hard time combining their outfits, she knew just where my focus should go

LACK OF EXPERIENCE
people are not using the spots because they simply don't know how to
CHOSEN SPOT
choosing the specific spot based on the places they already know
TARGET GROUP
People at the age range of 18-34
SPOTS NEARBY
people aren't familiar with all the spots they have nearby
WORKOUT HABBITS
people usually committing the same exercises they already know
PERSONA
Based on the user research I’ve created my persona, “Yaara”
She is 21 years old, just got off of her military service. She doesn't earn much  but, she wants to keep in shape

MARKET RESEARCH

For a better decisions makeing, I've checked out the big players & multiverse

I did some competitor’s research to see how other products were dealing with this issue, and I took notes of the things I did and didn’t like. I've also looked at "multiverse" products to get inspiration

RESEARCH  CONCLUSIONS

I’ve noted the research conclusions

Before the prototyping stage and after trying many similar apps and reading user reviews and blogs, I wrote down my impressions

It happens every single day to you or to people you might know

USER CATEGORIZATION

The onboarding must contain user's biologic information such as gender, age, height and weight, personal goal and Initial fitness level.

GAMIFICATION

According to studies, user experience that combines gamification results in increasing user engagement.

PERSUASIVE DESIGN

Based on studies, this is a great tool to motivate the user. it's important to use the grading system.

PROFILE - MAIN FEED

show detail such as the user current level and general goal. This way we can give the greatest initial value.

It happens every single day to you or to people you might know

MY SOLUTION
Meet "WorkitOut" app!
"WorkitOut" is an app that helps people locate their closest street workout spots and make sure that they are using them properly. With “Workitout” it's cheaper and easier to get fitter and achieving your fitness goals

VALUE

During the process, my focus was on keeping the app loyal to two values

  • Clear presenting of the value

    Timesaving

  • Call to action

    Convenience
GOALS
I aimed to achieve these three goals. So I created three user stories
  • Registration and goal setting
  • Spot Searching
  • Completing the first workout

AR INSTRUCTION

The user can easily scan the facilities QR code and get the full exercise demonstration

The demo version will soon be available

It happens every single day to you or to people you might know

ARCHITECTURE
Then it was just the right time for me to start thinking about the system flow.

WIREFRAMES

Afterwards, I created the static prototypes

I laid out all of the pages I created with Axure so I could visualize how they related

I laid out all of the pages I created with Axure, so I could visualize how they related to each other. 

PROTOTYPING Part I

How does it work?

The app looks and the user flow within the app 

I laid out all of the pages I created with Axure so I could visualize how they related

USER STORY I
ONBOARDING & REGISTRATION

Dora heard about the Dresser app and downloaded it. She is now, connecting the app for the first time.

Yaara heard about the app and downloaded it. She is now connecting to the app for the first time while going through the registration process.
USER STORY II
COMPLITTING ONE WORKOUT
Yaara is currently at a street workout spot. It's the perfect time for her to start her first workout.

Dora is at the mall scanning a gray wool coat wondering if it's going to match the rest of her closet.

USER STORY III
SEARCHING FOR A SPOT
Yaara is at home at the moment. It's not a good time for her to start the first workout right now. So she decided to explore the street workout spots she has nearby.

Dora is already using “Dresser” for quite a while now. she bought the “Dresser RFID closet scanner” and she put it in her closet. The “Dresser RFID closet scanner” is a fiscal scanner that is in Dora's closet now and will scan & locate her items consistently.

PROTOTYPING Part II

This is the look and feel of the final product

  • Clear presenting of the value

    First workout A-Z

LOOK DEEPER

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