home.com

UI DESIGN FOR A REAL ESTATE MARKETPLACE WEBSITE

Concept project for UX studies at “Create”

MEET SARA

She's feeling that looking for a new house might be a real nightmare

Sara is 42 years old, divorced, and a mother of two. She is a freelance accountant and working from her home office. She currently lives in San Francisco and looking for a new start in New York. I created her as my persona and referred to her throughout the entire project

MAIN FEED

Sara just discovered “Homedotcom“ and finally got a new real estate marketplace experience

I laid out all of the pages I created with Axure so I could visualize how they related

With homedotcome, it’s easy and intuitive to search for your next house considering location, size, community, and the neighborhood you're most interested in

SEARCH RESULTS PAGE

Search results page? It’s all about the details

I laid out all of the pages I created with Axure so I could visualize how they related

In the house page you can see images of the property, view the location on the map and get to know it's popularity. A full overview with a single click without getting overloaded with information.

HOUSE PAGE

house page? clean, smart and minimalist design

In the house page, you can see images of the property, view the location on the map, get to know how popular it is, and get the full overview within a click without getting overloaded by information.

INSPIRATION

My design concept got inspired by the australian artist kate ballis “Infra Realism” series

My main focus was on the contemporary design concept. Minimalist but yet bright, vivid and full of contrast

BRANDING

I started the design process with the logo

My main goal was to build a strong foundation for "Homedotcome" brand identity. The three meanings behind the logo is house, love and security.

UI STYLE GUIDE

To keep both code and design consistent throughout the product I created this style guide

Studies show that using style guides is necessary to ensure cohesive product design and user experience. It can also help with faster development time and improved communication among all the stakeholders.

I laid out all of the pages I created with Axure so I could visualize how they related